Online marketing has seen some drastic changes in the past few months, thanks to
Google�s Panda and Penguin. Panda and Penguin are algorithms used by Google to calculate and rate websites according to their page rank. These algorithms are designed to stop spam and give websites the best search results in
Google search. Major SEO firms and other businesses have had a major impact since the introduction of these algorithms; most websites on the internet had to go undergo a major makeover or has been completely redesigned to suit these algorithms.
It is no longer necessary to fill your content with related keywords to
generate traffic to your website, in order to get a
good page rank, implementing varied keywords is the way to go. With
Penguin and Panda active Google targets
quality websites with great content that are presented well, so it is important that websites has to match Penguin and Panda�s basic criteria in order to get a decent page rank in search engines. With Penguin and Panda in place article spinning is not effective as it used to be, so in order to gain natural links unique content for articles has to be written.
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